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Watch·¢ÆðÖ±½ÓÌôÕ½¡£LONDON - As a direct challenger to the Apple Watch, Chinese
technology company, Huawei, Wednesday launched its high-end smartwatch
products in Britain.
¡¡¡¡Two months after being launched in the United States, the Huawei Watch
arrived in Britain as one of the most expensive smartwatches that run on
Google¡¯s Android Wear operating system. Huawei¡¯s ambitious wearables
product will be priced between 289 pounds to 599 pounds, depending on
the style, according to the company.
¡¡¡¡ÔÚÃÀ¹úÉÏÊÐÁ½¸öÔº󣬻ªÎªÖÇÄÜÊÖ±í½ø¾üÓ¢¹ú¡£Õâ¿îÊÖ±í²ÉÓùȸèAndroid
Wear²Ù×÷ϵͳ£¬ÊÇ×î°º¹óµÄÖÇÄÜÊÖ±íÖ®Ò»¡£»ªÎª¹«Ë¾±íʾ£¬Õâ¿î¿É´©´÷É豸µÄÔ¤ÆÚ¶¨¼ÛÔÚ289°õµ½599°õÖ®¼ä£¬¾ßÌå¼Û¸ñ»¹Òª¿´ÊÖ±íµÄ¿îʽ¡£
¡¡¡¡Measuring 42 mm in diameter and encased in a cold-forged stainless
steel frame, the smartwatch features a fully circular 1.4-inch
touch-sensitive AMOLED display, which is coated in scratch-proof
sapphire crystal.
¡¡¡¡Huawei WatchÖ±¾¶42ºÁÃ×£¬ÍâǶÀä¶Í²»Ðâ¸Ö£¬ÅäÒÔ1.4Ó¢´çÔ²ÐÎAMOLED´¥ÃþÆÁ£¬ÆÁÉíÏâÓзÀ¹ÎÀ¶±¦Ê¯Ë®¾§¡£
¡¡¡¡This is part of Huawei¡¯s efforts to bring more products into major
markets outside of China.
¡¡¡¡´Ë¾ÙÊÇ»ªÎª¿ªÍعúÍâÊг¡Âõ³öµÄÓÖÒ»²½¡£
¡¡¡¡Huawei has emerged as second largest Android brand in European Union¡¯s
big five markets, namely Britain, Germany, France, Italy, and Spain,
according to the latest smartphone sales data from Kantar Worldpanel
ComTech for the third quarter of 2015.
¡¡¡¡Kantar Worldpanel
ComTech2015ÄêµÚÈý¼¾¶ÈµÄ×îÐÂÖÇÄÜÊÖ»úÏúÁ¿Êý¾ÝÏÔʾ£¬ÔÚÓ¢¹ú¡¢µÂ¹ú¡¢·¨¹ú¡¢Òâ´óÀûºÍÎ÷°àÑÀÕâÎå´óÅ·ÃËÊг¡ÖУ¬»ªÎªÒѳÉΪµÚ¶þ´ó°²×¿Æ·ÅÆ¡£
¡¡¡¡But when it comes to the wearables, the market is by far a tough nut
to crack, as many consumers are yet to be convinced that they need these
products, at least in major markets like the United States.
¡¡¡¡µ«¾Í¿É´©´÷É豸¶øÑÔ£¬Êг¡»¹Ðè½â¾öÖî¶àÄÑÌ⣬±ÈÈ磬ºÜ¶àÏû·ÑÕß²¢²»ÈÏΪËûÃÇÐèÒªÕâЩ²úÆ·£¬ÖÁÉÙÔÚÃÀ¹úÕâÑùµÄ´óÊг¡Çé¿öÈç´Ë¡£
¡¡¡¡The wearables market is still in its infancy, with only three percent
of the U.S. population aged 16 and up owning a smartwatch or a smartband,
according to the latest data released by Kantar Worldpanel ComTech,
which specializes in monitoring and analyzing consumer behavior.
¡¡¡¡Ä¿Ç°£¬¿É´©´÷É豸µÄÊг¡ÈԾɴ¦ÓÚ³õ¼¶½×¶Î¡£Kantar Worldpanel
ComTechÊÇÒ»¼ÒרÃŵ÷ÑзÖÎöÏû·ÑÕßÐÐΪµÄ»ú¹¹£¬¸ù¾Ý¸Ã»ú¹¹·¢²¼µÄ×îÐÂÊý¾Ý£¬16ËêÒÔÉϵÄÃÀ¹úÈËÖУ¬Ö»ÓÐÈý·ÖÖ®Ò»ÓÐÖÇÄÜÊÖ±í»òÖÇÄÜÊÖ»·¡£
¡¡¡¡The figures are based on a survey conducted in late August among
eleven thousand consumers.
¡¡¡¡¸ÃÊý¾Ý»ùÓÚÈ¥Äê°ËÔ¶Ô11000ÃûÏû·ÑÕß½øÐеÄÒ»Ïîµ÷²é¡£
¡¡¡¡The survey showed that among the non-owners of smartwatch interviewed,
20 percent were not sure what these devices were, and 11 percent had
never heard of them.
¡¡¡¡µ÷²éÏÔʾ£¬Ã»ÓÐÖÇÄÜÊÖ±íµÄÊÜ·ÃÕßÖУ¬20%µÄÈ˲¢²»Çå³þÕâЩÉ豸ÊÇ·ñÓÐÓã¬11%µÄÈËÉõÖÁ´ÓδÌý˵¹ýÕâЩÉ豸¡£
¡¡¡¡"Considering the poor job vendors have done thus far in defining the
smartwatch category it is surprising that 52 percent of those
interviewed were able to identify what these devices are: something you
wear like a watch, and that let you runs apps," said Carolina Milanesi,
chief of research at Kantar Worldpanel ComTech.
¡¡¡¡Kantar Worldpanel ComTechÊ×ϯÑо¿Ô±Carolina
Milanesi˵£º¡°É̼ҶÔÖÇÄÜÊÖ±íÕâÀàÉ豸ûÓÐÇåÎúÃ÷È·µÄ¶¨Ò壬Òò´Ë£¬52%µÄÊÜ·ÃÕßÄÜÖªµÀÕâЩÉ豸ÊÇ¡®¿ÉÒÔÔËÐÐÓ¦ÓóÌÐò£¬ÏñÊÖ±íÄÇÑùµÄ¶«Î÷¡¯ÎҸе½ºÜ²ïÒì¡£¡±
¡¡¡¡But according to Kantar, manufacturers, ecosystem owners, and
developers all see significant opportunities ahead in the wearables
market.
¡¡¡¡µ«°´ÕÕKantar Worldpanel
ComTechµÄ˵·¨£¬ÖÆÔìÉÌ¡¢ÖÇÄÜÉú̬ϵͳ¹«Ë¾¡¢ÒÔ¼°Ñз¢Õß¶¼ÈÏΪ¿É´©´÷É豸Êг¡Ç±Á¦¾Þ´ó¡£À´Ô´:China Daily
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